One connected experience
Zuso brings recipe discovery, meal planning, grocery shopping, and guided cooking into one place.
New Apology + Zuso
A proposal for a clearer brand, a focused content strategy, and a campaign built for real kitchens.
The opportunity
Expertise that feels approachable
Chef-created recipes and step-by-step guidance help people feel more confident in their own kitchens.
More than a finished dish
The brand can show the relief of having a plan, the pleasure of learning, and the everyday moments around the table.
How do we make the full value of Zuso feel as clear and inviting as the meal on the table?
A clearer brand.
A more confident cook.
Our recommendation
Make the whole experience
Make the whole experience
the reason to choose Zuso.
Brand into everyday life
Give Zuso a clear position, a distinctive voice, and a more consistent visual identity. Then build a content strategy around the way people plan, shop, and cook.
- Strategy that sets the direction
- A recognizable brand system
- Content with a clear job to do
How the work comes together
We begin together with a half-day workshop: four hours plus lunch. We review Zuso’s product, audience, ambitions, and existing brand to agree on what the work needs to achieve.
All packages
- Half-day kickoff workshop with the Zuso team
- Review of the existing brand and key touchpoints
- Audience, business goals, and category context
- Shared priorities and a clear working brief
We define what Zuso stands for, who it matters to, and why people should choose it. The platform gives the team a shared direction for the brand and its communications.
All packages- Audience priorities and needs
- Brand positioning and value proposition
- Core brand idea and supporting differentiators
- Strategic narrative and messaging priorities
We turn the strategy into a voice that feels like Zuso. Clear messaging and practical examples help the team explain the product consistently, from first introduction to everyday use.
All packages- Brand voice and tone principles
- Core messaging framework
- Brand story and key messages
- Example headlines and copy across agreed touchpoints
We refine Zuso’s existing visual identity so it expresses the strategy with more clarity and consistency. Tiers 1 and 2 also include tightened brand guidelines for ongoing use.
All packages- Refinements to the existing visual identity
- Color, typography, and graphic language
- Art direction and selected application examples
- Refined identity assets for handoff
We give paid and organic content a shared direction. The strategy connects Zuso’s brand to repeatable stories and recommends the kinds of creators and influencers best suited to tell them.
Tiers 1 and 2- Content pillars for paid and organic channels
- Role of each pillar across the customer journey
- Repeatable formats and example content ideas
- Creator and influencer recommendations
- Practical guidance for briefing and planning content
We bring the brand to life through a locally produced photo and video campaign in Utah. The production is planned around two shoot days, two homes, and four talent, with wardrobe and makeup included.
Tier 1 only- Campaign creative and production planning
- Two-day photo and video shoot in Utah
- Two homes and four talent
- Wardrobe and makeup
- Launch campaign asset creation
- Local production plan without a separate director
A few of the brands
we’ve helped shape.
New Apology for Auro
Naming, strategy, positioning, visual identity, and a complete brand system for a permanent home lighting brand. UI elements and interface direction carry that system into the product.
New Apology for Basal
Naming, strategy, positioning, and brand identity, plus website design and development, content strategy, and marketing consultation. An ongoing partnership that continues to deliver exceptional results.
New Apology for Pinto
Brand strategy and product direction for Pinto, translating the brand into marketing, UI, and the product experience. We help shape both what people see and how the product works.
New Apology for Mira Home
Naming, visual identity, and a website built for Mira Home’s launch into a wider market—giving a new pest control brand a clear, credible presence from day one.
Meet our core members
Lyman Ballif,
Bryce Johnson,
Stasia Lutova,
Alvaro Canovas,
Dasha Milashevska
Lyman Ballif
Our studio has a flexible structure. We build a team according to the needs of each project.
A shared direction.
A practical way to get there.
Every package starts together
- A half-day kickoff workshop with the Zuso team: four hours plus lunch.
- A strategic platform to guide the brand’s next chapter.
- A clear verbal identity and a focused refresh of the existing brand.
- Review points and a handoff the team can put to work.
We shape the scope together
- Agree on the priority audiences and touchpoints at kickoff.
- Choose one decision maker and provide consolidated feedback.
- Build on Zuso’s existing product, team, and brand materials.
- Confirm the review schedule and final deliverable list before work begins.
Three ways to work together.
One brand foundation. Choose how far we take it.
Brand, content
and campaign
$155K
The complete engagement, from strategy to launch campaign assets.
- Strategic platform
- Verbal identity
- Brand refresh
- Tightened brand guidelines
- Paid and organic content strategy
- Creator and influencer recommendations
- Launch campaign asset creation
- Campaign production
- 2 shoot days · 2 homes · 4 talent
Photo and video, produced locally in Utah. Wardrobe and makeup included. No separate director. - Timeline
- Confirmed with the campaign production schedule.
Brand and
content strategy
$75K
A complete brand system with a clear plan for putting it into the world.
- Strategic platform
- Verbal identity
- Brand refresh
- Tightened brand guidelines
- Paid and organic content strategy
- Creator and influencer recommendations
- Campaign production
- No photo or video campaign shoot.
- Timeline
- 16 weeks
Brand
foundation
$50K
The essential strategy, language, and visual identity to move forward.
- Strategic platform
- Verbal identity
- Brand refresh
- Scope
- No content strategy or campaign. Tightened brand guidelines are included in Tiers 1 and 2.
- Timeline
- 10 weeks
All packages include a half-day kickoff workshop: four hours plus lunch. Fees are fixed for the agreed scope.
The timeline
From a shared brief
From a shared brief
to a working system.
Every tier begins with a four-hour workshop plus lunch.
Before we begin
We’ll confirm the final deliverable list, review rounds, payment schedule, and start date in the scope of work. For Tier 1, we’ll also agree on asset quantities, edit formats, usage rights, locations, and the production calendar.
Content strategy covers planning and recommendations. Influencer partnership fees, ongoing creator management, media spend, and ongoing content production would be scoped separately. Website and app design or development are scoped separately.